Right now, I'm about halfway through Brian Wansink's book "Marketing Nutrition" and let me tell you, if Dr. Wansink's experiments are true, then we've got our work cut out for us if we want to stay thin!
My favorite chapter so far is the one on 'descriptive food labelling'. It turns out that if we think a food sounds good then we also think a food tastes good.
As an example, we are more likely to think "tender grilled chicken" tastes better than "grilled chicken". Ditto for "Grandma's stoned-cooked oatmeal cookies" and "oatmeal cookies".
Dr. Wansink's research tells us that the more descriptive the food name, the more we are likely to think that the food is high quality and high in flavor.
At the end of the chapter Dr. Wansink questions whether descriptive names on foods lead us to consume more of the food than we otherwise would.
I can say with certainty that it does.
This is another important eating cue to watch for when you are out living your life. Make sure you aren't over eating a food just because the label told you it tastes great.
Remember; apples, blueberries and peaches don't have to brag about how good they taste, but breakfast cereals, and anything that has the words "new great taste" on its label does.
Stick with foods that don't have to brag.
Brad and the team at grrlAthlete
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